What could possibly go wrong with open innovation?

Everyone understands the value and promise of open innovation in the business world – from brand awareness and customer engagement through to the search for fresh answers. But most programmes are failing to deliver results because their dynamics are too complex and the processes used are proving inefficient. A lack of relevance is also strongly affecting returns. What is happening then? And is it possible to make it work?

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Beyond tech and elusive geniuses. The everyday innovation heroes