Exago’s “Idea Market” puts innovation to work at Forum Alatur

A weekend at a Rio de Janeiro or Fortaleza hotel, dining experiences with executive transfers, and tickets to exclusive concerts stand out among the prizes waiting for the 300 attendees at the Sixth Forum Alatur. They will bid on these prizes using virtual credits earned while participating in the “Idea Market”. The Idea Market – tailored by Exago – is a platform where all can put in practice the Forum’s theme: “Creativity at the Service of Innovation”.

In the Idea Market’s first week, from 21 to 30 May, participants floated 53 ideas on the two challenges launched: “How to create an amazing travel experience?” and “How to build a solid relationship between travelers and travel management companies?”. Until 6 June, participants can still share ideas, post insights, and invest in each other’s suggestions.

From 9 to 12 June, the auction will open to all. The more value participants have generated, the better their chances of claiming the prizes. To raise the stakes even higher, Alatur JTB – a leader in Brazil’s business travel market – is awarding international trips to the two top contributors.

Harnessing collective intelligence at Alatur

The Idea Market – an innovation management solution powered by Exago – makes managing innovation both easy and simple, as well as fun for participants. This highly efficient software mobilizes stakeholders around a company’s key business challenges, harnessing collective wisdom to draw out value from ideas.

At Forum Alatur, Exago’s VP of Sales for Latin America, Francisco Rhodes Sérgio talked incisively of the power of collective intelligence and the wisdom of crowds. These can unleash organizations’ internal potential to differentiate and thrive in the twenty-first century.

Many other experiences of innovation at work inspired participants at the Sixth Forum Alatur, held from May 29 to 31 in Campinas, Brazil, at the Royal Palm Plaza. Among the event’s highlights was Graeme Codrington – a renowned expert on the future of work and disruptive forces shaping this. He asked his audience to open their eyes and minds to the future, learning to unlearn and embracing change, as “the world will never be the same.”

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