‘How can agile commercialisation reframe and mitigate innovation uncertainties’

With real world examples from both B2B and B2C environments, Skarzynski advises on how to manage and improve the understanding of a new-to-the company concept relative to investment related to bringing unknown-to-the company or new industry concepts to market. He takes idea management one step further, sharing key highlights of his book

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‘Insight enabled innovation: Principles and practice’
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