Most people will have heard the basic mantra of brainstorming: there is no such thing as a bad idea. With this premise in mind, people are encouraged to share any idea without fear of ridicule or judgement. While some concepts may not be achievable, these so-called ‘bad ideas’ can often be necessary stepping stones to good ones.
Nurturing a culture of innovation can be something of a challenge for companies today, especially across different functions. Yet organisations who do so successfully are more likely to be high-performers, according to a recent study.