As business models being are challenged, organisations need to become more adaptable and resilient, naturally also by becoming more efficient and cutting inadequate costs. This change must happen from the bottom up, with the right leadership and sponsorship, to separate the good from the bad costs, at both micro and macro levels. Innovation managers can, and should lend a hand to address this shared challenge.
Long-term stability is highly unlikely, and we all have questions and uncertainties churning in our heads, CEOs included. They are, right now, looking for answers and for ways to include their organisations in possible solutions.