As we’ve seen before, you’ll have to create audience-centric content to capture your open innovation audience. But, you should consider to locate suitable community places, as well as aligning your communication messages with your targets, places, channels and value pools. Your communication plan needs to include key timing, targets, formats and messages – to meet programme objectives.
Fighting for your audience? Take on the right incentives
Your customers will always be glad to share with you insights on how to improve your product. They’re probably doing it now in some way, though irregularly and outside any structured framework.
How to conquer your audience
Giving you easy access to new sources of innovation, open innovation practices allow you to ask different questions of different communities.
Innovation beyond closed corporate walls
From talent spotting through to technology scouting and the development of special connections with main stakeholders, the benefits of open innovation are many, no matter the type of industry or how big or small your organisation.
The promise of open innovation
While the idea goes back to the 60s, Henry Chesbrough, faculty director of the University of California’s Center for Open Innovation, coined the expression ‘open innovation’ in 2003. He defined it as ‘a paradigm that assumes that firms can and should use external ideas, as well as internal ideas, and internal and external paths to market, as firms look to advance their technology’.
The rise of open innovation
Just a little over two decades ago, engaging external stakeholders was a rare thing. Now, open innovation is trendy. Why is this? For a start, change has become the rule.
Open innovation and the fight for your audience
Apple, Lego, Philips, Samsung, IBM, GSK and, most recently, Tata Steel, among many others – all have adopted open innovation…
What we’ve learned about the idea management challenge
The clock is ticking. Most managers (86%, to be precise) believe transformation in their companies is imperative to guarantee unrelenting success. However, one in five companies has failed in its innovation attempts, and three in five have not yet made any effort in this area.
The ultimate innovation management success factor
Most innovations come through steady, continuous improvement. Embedding innovation as corporate culture takes time and perseverance.
The 2nd key success factor of innovation management
When developing your innovation initiatives, you do run the risk of getting trapped inside processes rather than creating value.