Photo: Pawel Kadysz@unsplash.com

Exago’s model proves that gamification can successfully be applied to innovation, as we have seen these last few weeks. As a result, the ideation process becomes highly engaging, highly efficient and sustainable over time.

These are precisely the main benefits gamification brings to innovation initiatives. They become entertaining and inclusive to all types of players, appealing to specific aspirations and motivations. While prediction markets make decision-making more effective, harnessing the collective intelligence of all participants, periodic cycles of challenges and incentives assure users want to improve their participation and remain involved over time.

Still, if you are ready to gamify the way you innovate – using a collaborative model for the participation of a large and diversified group of people – always make sure you have the right process and tools in place (communication, appropriate system of awards and recognition, etc.).

Remember also that the challenges themselves, the positive incentives provided, have to be aligned with a common and clear purpose that is publicly communicated. The process has to be transparent and democratic. It has to turn the best ideas into projects.

At the end of the day, compelling results are only achieved when you succeed in engaging your people and multiplying that engagement through a strong and shared sense of purpose. When making the future happen, this much seems sure: Companies that take on gamification in their innovation efforts are ahead of the game.

FROM THE START:
Gamifying innovation: How to engage your people in key business challenges

Pedro da Cunha, Exago’s CEO and co-founder/ pdc@exago.com
Francisco Rhodes Sérgio, VP Inbound Strategy and Sales – Latin America / frs@exago.com