Getting started with the Daily Innovation Model

I’ve introduced my Daily Innovation Model, built to help companies see innovation as a daily function of their job. To start using it, you should first understand where you are exactly.

“Innovation is not for us”, they say

If I had a dollar for every time that someone said that to me, I wouldn’t need to work another day in my life. As someone who is trying to get corporations in Pakistan to understand the value of innovation, this declaration is extremely frustrating.

How to mobilise the right audiences for innovation challenges

When putting your innovation challenges together, make sure you have a complete plan with clearly defined, targeted audiences, across cultures and business units, as well as key messages, frequency expectations, a communication and incentives strategy.

Where in the world is the audience for your open innovation programme?

As we’ve seen before, you’ll have to create audience-centric content to capture your open innovation audience. But, you should consider to locate suitable community places, as well as aligning your communication messages with your targets, places, channels and value pools. Your communication plan needs to include key timing, targets, formats and messages – to meet programme objectives.

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