Gamifying innovation: all can play, all can win

One of the recurring preconceptions to overcome in any innovation management effort is that only experts are able to innovate. In a sense, it’s someone else’s job, not mine. This makes it difficult to bring people into the process and keep them motivated throughout the journey.

Why should you gamify innovation, anyway?

Gamification relates to the desire for status, achievement and competition, making people feel fulfilled by their activities. But what benefits does this actually bring to your innovation initiatives?

Gami…what? How to make innovation fun

We’ve said that gamification mechanics can make innovation management initiatives more appealing and successful, while drawing your people’s attention to key business challenges. But how exactly does this happen?

Ready to play the innovation game?

More than ever, companies need to engage their employees to assure long-term viability. Yet, overwhelmed with information, people’s attention spans have become shorter and shorter. Their willingness to contribute to lateral activities has shrunk, particularly if these are boring or create anxiety. And innovation is often no fun…or can it be?

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