10 best practices for cross-border innovation: Analysing number 4

Nike’s goal is ‘to bring inspiration and innovation to every athlete in the world’. Barnes & Noble bookstores’ mission statement is ‘to operate the best specialty retail business in America, regardless of the product we sell’. And Starbuck’s motto is ‘to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’. What is the perfect umbrella for your initiative?

10 best practices for cross-border innovation: Analysing number 3

What sometimes is less obvious when launching your innovation programme across borders, is the need for a constituency inside your company to provide needed support throughout different phases of the process. Still, forget about employing a huge army of innovation musketeers. That’s not going to happen.

10 best practices for cross-border innovation: Analysing number 2

We’ve seen that, not just sponsorship, is key when developing an innovation management initiave across borders. I won’t lecture on the importance of the second must-have: the capital to effectively launch and manage your programme. This is clear, and I’m sure you’re taking care of it.

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