You may have the resources and the tools to move along your innovation journey, but if the outcomes seem irrelevant, so does the entire innovation initiative. How do you solve this?

Simple but essential: pick the right fights, the ones the business needs to focus on. From our experience, successful innovation managers have triumphed by negotiating innovation challenges with business unit leaders. Take leader´s challenges and name them innovation challenges – you will have your own champion.

What´s more, we´ve learned, the narrower the scope of the challenge, the more imaginative the audience becomes. The more ideas you will secure.

You should also have a mechanism that recognises participation and engagement. This means rewarding idea generation and participations that create value. By and by, celebrate idea implementation and identify the relevance and impact upon your business.

Read more:
No returns, no play

From the start:
Are you ready for your innovation journey?