How can you reduce the risk associated with bringing new or unfamiliar company or industry concepts to market? ‘Disciplined experimentation and agile commercialisation is the best way to do it’, says Peter Skarzynski.
There is no one-size-fits-all solution, but the formula works by unleashing people’s hidden potential to deliver tangible outcomes. There is nothing magical about it. It is born out of learning, experimentation, practise and sustained effort – as most problem solving is.
We know that innovation is the cornerstone of any corporate growth imperative. But the innovation industry apparently needs a return to sanity: we need results. It’s time to discard obsolete models. This is where our ‘intervention’ steps in.
We are moved by goals. The resolve to reach the finish line pushes us forward: at work, in life. Why then do we keep idea management initiatives alive when it’s not clear what results they deliver (if any)? And how often have we yearned for a formula that definitely makes it all happen?
More than ever, companies need to engage their employees to assure long-term viability. Yet, overwhelmed with information, people’s attention spans have become shorter and shorter. Their willingness to contribute to lateral activities has shrunk, particularly if these are boring or create anxiety. And innovation is often no fun…or can it be?
